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Many advertisements also contain a slogan or a to attract the consumer’s attention. Effective slogans are usually short, easy to remember and to repeat. Another technique for advertising is commercials. It’s when a person, often a famous one, shows up in ads and commercials. They speak on behalf of a product and they promote from hygiene items to financial institutions. Sponsors pay high to these “posters boys” because it’s been proved that celebrities are a status symbol that not only play a role model but can easily influence people.

Adapted from Grad Two.

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