Two kings get together
Source: The Economist
Oct 12th 2006 (Adapted)
"Chad and Steve remind me of Larry and Sergey," said Eric
Schmidt, father figure and chief executive of Google, on October 9th.
Google, founded by Larry Page and Sergey Brin, was announcing its
purchase, for $1.65 billion in shares, of YouTube, founded by Chad
Hurley and Steve Chen. Messrs Page and Brin created an internet
phenomenon with their search engine and refuted conventional wisdom by
proving that search could make money when paired with advertising.
During the past year Messrs Hurley and Chen have created
another phenomenon: a simple, fun website to which anybody can upload
video clips in order to share them. Every day YouTube fans upload 65,000
videos and watch 100m. Admittedly, YouTube has yet to prove that
advertising can make video clips as lucrative as search results. But
Google, too, only found a way to "monetise" its service after it had
become popular. "This really reminds me of Google just a few years ago,"
said Mr Brin, to drive the point home.
In paragraph 1, the author refers to the combination of search and advertising as likely to generate