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Gentlemen Prefer Blondes

Can evolutionary theories also explain why gentlemen prefer blondes? Yes, argues Nancy Etcoff of the Harvard Medical School in Survival of the Prettiest. The Science of Beauty.

She suggests that men choose blondes over brunettes for the fairness of their skin. The lighter skin tone allows men to detect the flush of sexual excitement, making these women appear more fertile.

American women are taking this to heart. A 1991 study found that the largest group of girls, who were born in America, was brunette and only 16 per cent of the American girls were born blonde, although 80 per cent of American boys prefer blondes to brunettes. In response to this pressure, half of all American women today color hair, with 40 per cent choosing light shades.

(Adapted from Inglês Doorway)

GLOSSARY
taking this to heart – levando isso muito a sério
shades – tons