Change4Life is a public health program in England which began in January 2009, run by the Department of Health. It is the country’s first national social marketing campaign to tackle the causes of obesity.

Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels and alcohol consumption. It uses the slogan “eat well, move more, live longer”.

Change4Life encourages people to adopt six healthy behaviors.

• 5 A Day – suggestions for ways to eat the recommended 5 portions of fruit and veg each day.

• Watch the salt – advice on reducing the amount of salt eaten each day, ideally keeping it to below 6g for adults.

• Cut back fat – information about the (mainly saturated) fat found in foods and ways to reduce this.

• Sugar swaps – information about sugar found in foods and suggestions for healthier alternatives.

• Choose less booze – ways for adults cut down on alcohol consumption to within government lowerrisk guidelines.

• Get going every day – why it’s important to lead an active lifestyle and ways for adults and children to do this cheaply and easily.

Disponível em: <https://en.wikipedia.org/wiki/Change4Life>. Acesso em: mar. 2017. Adaptado.