Artificial Intelligence is everywhere, but where is it, actually?

Most Artificial Intelligence (AI) that people encounter are rather shy; they tend to be working under the layer. Among thousands of topics available to choose from, have you ever wondered why content displayed on the Instagram explore page or YouTube homepage can match your interests? Both Instagram and YouTube use AI to create personalized content for their users so that the contents are relevant to their likes. Recently liked a post about food? Instagram will recommend you more posts about food, which will probably be different from your friend, whose recent liked posts are about football.

Other applications of AI that many people (from a consumer perspective) may not notice are in marketing. Effective advertisements are those that land on the right audience. In order to achieve this, AI analyzes users’ data, then determines which ads will suit best for you based on your interests. If you happen to buy a product from an ad that was shown on your social media, then the algorithm is definitely doing a great job. Amazon utilizes AI to predict the context of use from customer queries. Hence, customers will be provided with a more relevant search result.

Some more popular fields of AI - because they can actively interact with you - are computer vision and speech recognition. Specialized tasks of computer vision including object and face detection are used in autonomous vehicles and Apple’s Face ID. Virtual assistants such as Siri and Google Assistant utilizes speech recognition in their system.

From: https://medium.com/compfest/artificial-intelligence-is-everywhere-but-where-is-it-actually-a94f8771f387. Accessed on 05/22/2023