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JetBlue ... The crisis? Never heard of it…
The domestic air transport market in the USA must seem highly unstable to newcomers, including low-cost carriers. Of the 82 airlines formed in ten years that followed deregulation in 1978, only two have survived - America West and Mid-west Express. Statistics show that three quarters of all projects never even get off the ground and that most of the others crash in less than five years.
Paradoxically, Southwest Airlines, the No.1 success story in the US air transport today, was founded before deregulation (in 1972), though it did take advantage of it. Many of those who tried to imitate the Southwest model came to grief. Not JetBlue, which just four years after it was formed is continuing to grow at a spectacular rate.
Fonte: Revista Planet Aero-Space
GLOSSARY
come to grief – falir
deregulation – desregulamentação
‘Paradoxically’, in bold in the text was used to express
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