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Amadeus (2008) stresses that fact that there are a few worrying clouds in the sky such as the question of oil, both availability and price and the fact that we live in a climate of fear where terrorism and global political instability are of great concern. Another fact is the growing customer awareness regarding carbon dioxide emissions and its implications for the environment. Many businesses are realizing the importance of taking action and responsibility when it comes to the effects they have on the environment. In many cases this also surfaces through pressure from the general public. Aviation is one of the industries that have to withstand a lot of this kind of pressure since it is one of the leading carbon emission sources.

The precautions taken range from investing in new airplanes, looking into using green technologies and coming up with ways for consumers to compensate their emissions by donating money to environmental charities for example. In the near future consumers may refuse to fly because of the impact it puts on the environment. However the vast majority of travelers will most probably only change their travel habits if it is easy, cheap and doesn"t mean any personal sacrifices. One possible solution for aviation is said to be greener fuel mixes, greater fuel efficiency and developing methods for capturing and storing carbon dioxide in the atmosphere. The use of environmentally friendly and sustainable technologies has in many industries become prioritized issues, not only to cut carbon emissions but to prepare for the future where resources might not be so abundant.

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According to the text, which one of the following statements is not true?