The offer of "Free" merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool. Because the purchasing public continually searches for the best buy, and regards the offer of "Free" merchandise or service to be a special bargain, alI such offers must be made with extreme care so as to avoid any possibility that consumers will be misled or deceived. Representative of the language frequently used in such offers are "Free", "Buy 1-Get 1 Free", "2-for-1 Sale". "50% off with purchase of Two", "1 Sale". etc (related representations that raise many of the same questions include "XX Cents-Off" "Half-Price Sale", "1/2 Off", etc). When the purchaser is told that an article is "Free" to him if another article is purchased, the word "Free" indicates that be is paying nothing for that article and no more than the regular price for the other. Thus, a purchaser has the right to believe that the merchant wiII not directly and immediately recover, in whole or in part, the cost of the free merchandise or service by marking up the price of the article which must be purchased, by the substitution of inferior merchandise or service, or otherwise.

http://www.ftc.gov/bcp/guides/free.htm (wich adaptations)

The big picture

The US economy is currently enjoying the biggest boom since the 50s, caused mainly by the explosive technology sector. Look at the newsstands, watch TV, go to the movies: everyone is talking about the Web. And the media themselves are changing. Of course, once TV and movies switch to digital formal - and ultra high bandwidth comes to the masses - all TV shows and all movies will be downloadable at all times. The Congressional Budget Office is predicting that in 2003 the volume: of paper mail will level off and start dropping for the first time in history, leading to budget cuts and layoffs. Why? People are turning to free e-mail. And how will the phone company make money on long distance services when anyone with a computer and net connection can make quality calls for free?

But what's more astonishing is how the models developed by these e-commerce pioneers are spilling over into other aspects of life. For example, people are increasingly buying houses, cars, and other big-budget items on-line. Thousands of products and services that used to be expensive are now free on the Internet. Scientists are using the Web to monitor earthquakes and look for intelligent life in the universe.

The Web is transforming politics, love and war.

Mike Elgan. The biggest story of the millennium,10/22/99 (with adaptations).

The big picture

The US economy is currently enjoying the biggest boom since the 50s, caused mainly by the explosive technology sector. Look at the newsstands, watch TV, go to the movies: everyone is talking about the Web. And the media themselves are changing. Of course, once TV and movies switch to digital formal - and ultra high bandwidth comes to the masses - all TV shows and all movies will be downloadable at all times. The Congressional Budget Office is predicting that in 2003 the volume: of paper mail will level off and start dropping for the first time in history, leading to budget cuts and layoffs. Why? People are turning to free e-mail. And how will the phone company make money on long distance services when anyone with a computer and net connection can make quality calls for free?

But what's more astonishing is how the models developed by these e-commerce pioneers are spilling over into other aspects of life. For example, people are increasingly buying houses, cars, and other big-budget items on-line. Thousands of products and services that used to be expensive are now free on the Internet. Scientists are using the Web to monitor earthquakes and look for intelligent life in the universe.

The Web is transforming politics, love and war.

Mike Elgan. The biggest story of the millennium,10/22/99 (with adaptations).

The offer of "Free" merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool. Because the purchasing public continually searches for the best buy, and regards the offer of "Free" merchandise or service to be a special bargain, alI such offers must be made with extreme care so as to avoid any possibility that consumers will be misled or deceived. Representative of the language frequently used in such offers are "Free", "Buy 1-Get 1 Free", "2-for-1 Sale". "50% off with purchase of Two", "1 Sale". etc (related representations that raise many of the same questions include "XX Cents-Off" "Half-Price Sale", "1/2 Off", etc). When the purchaser is told that an article is "Free" to him if another article is purchased, the word "Free" indicates that be is paying nothing for that article and no more than the regular price for the other. Thus, a purchaser has the right to believe that the merchant wiII not directly and immediately recover, in whole or in part, the cost of the free merchandise or service by marking up the price of the article which must be purchased, by the substitution of inferior merchandise or service, or otherwise.

http://www.ftc.gov/bcp/guides/free.htm (wich adaptations)

A target rule: inflation targeting

A well-known approach, used in a number of industrialized countries (Canada, the United Kingdom, New Zealand. Sweden, Australia, Finland, Spain and Israel, to name a few) is known as inflation targeting. Rather than having some monetary quantity under the control of the authorities advance x percent per year, the idea of inflation targeting is to move right to the ultimate goal of monetary policy, stable prices - overall price levels should grow no more than y percent per year. Rather than having monetary authorities operate in terms of a simple role, the authorities are simply told to get inflation down, one way or another. In this sense, inflation targeting is a very different type of role. It gives very great discretion to the monetary authorities to pursue one objective, and no ability to pursue any other objective. While inflation targeting would seem to force central banks to become very specific about their policies, in fact the actual inflation targeting strategies have been more flexible. They have usually required the central bank to target between one and three percent inflation. They have also been defined in terms of some version of the, underlying rate of inflation - the overall inflation rate less food and energy prices, the impact of exchange rates, government taxes, and perhaps other clearly exogenous prices. Moreover, the real world inflation targets that have been instituted usually give the central bank an out, if this quarter it wants to worry about exchange rates, output gaps, or other economic goals.

Ben Bernanke and Frederic Mishkin. 1997 (with adaptations).

Monetary rules

The question of whether the Federal Reserve Board should use rules in the conduct of monetary policy is almost as old as the Fed itself. For a brief time in the Fed's history it used a policy-making rule based on monetary aggregates, and today many are suggesting that it used a rule based on the federal funds rate. Other countries have used policy-making rules that are based on explicit inflation targets. While at this moment the Fed is an institution where members vote on monetary policy using their own best judgement, the issues illustrated in discussing the question of rules are still interesting and controversial.

There are several types of policy-making rules. The simplest form is an unconditional rule, such as having the monetary authorities raise the money supply x percent per year, come what may. An alternative approach would base a rule on some target objective, such as stable prices, and have monetary authorities reduce the inflation rate to some specified amount, however the authorities choose to do that. An intermediate approach might be called a feedback rule. Under this approach policy objectives, or targets, might he specified in the rule and the authorities would respond in a regular way to deviations between actual values and the target levels of these variables.

Remarks by Governor E. M. Gramlich on 24^th Annual conference of the eastern economic association. New York, 2/27/98 (with adaptations).

Monetary rules

The question of whether the Federal Reserve Board should use rules in the conduct of monetary policy is almost as old as the Fed itself. For a brief time in the Fed's history it used a policy-making rule based on monetary aggregates, and today many are suggesting that it used a rule based on the federal funds rate. Other countries have used policy-making rules that are based on explicit inflation targets. While at this moment the Fed is an institution where members vote on monetary policy using their own best judgement, the issues illustrated in discussing the question of rules are still interesting and controversial.

There are several types of policy-making rules. The simplest form is an unconditional rule, such as having the monetary authorities raise the money supply x percent per year, come what may. An alternative approach would base a rule on some target objective, such as stable prices, and have monetary authorities reduce the inflation rate to some specified amount, however the authorities choose to do that. An intermediate approach might be called a feedback rule. Under this approach policy objectives, or targets, might he specified in the rule and the authorities would respond in a regular way to deviations between actual values and the target levels of these variables.

Remarks by Governor E. M. Gramlich on 24^th Annual conference of the eastern economic association. New York, 2/27/98 (with adaptations).

Text

In the early days, before most countries had central banks, countries operated under the gold standard, which entailed its own set of rules. The world supply of money was determined by the usable goId supply. New gold discoveries would lead to monetary expansions in recipient countries, which would then experience rises in prices and output. Contractions in the supply of usable gold would require contractions in prices and output. lf a country on its own over-inflated demand, say by fiscal policy, its demand would spilI over to foreigners and its gold would flow out. While the gold standard was in this sense self-regulating, it was not a perfect system. Monetary policy was not set consciously in terms of the economic needs of the country, but by the world gold market. The world gold stock would fluctuate in line with international discoveries, while the stock in particular countries reflected trade flows. There was no automatic provision for money or liquidity to grow in line with the normal production leveIs in the economy. John Taylor (1998) has shown that this regime was responsible for large fluctuations in real output, much less stability in real output than has been achieved in the post gold standard era. In the gold standard period of 1890-1905, for example, the US economy suffered five major recessions.

Remarks by governor E. M. Gramlich on 24th Annual conference of the eastern economic association. New York 2/27/98 (with adaptations).

In the early days, before most countries had central banks, countries operated under the gold standard, which entailed its own set of rules. The world supply of money was determined by the usable gold supply. New gold discoveries would lead to monetary expansions in recipient countries, which would then experience rises in prices and output. Contractions in the supply of usable gold would require contractions in prices and output. If a country on its own over-inflated demand, say by fiscal policy, its demand would spill over to foreigners and its gold would flow out. While the gold standard was in this sense self-regulating, it was not a perfect system. Monetary policy was not set consciously in terms of the economic needs of the country, but by the world gold market. The world gold stock would fluctuate in line with international discoveries, while the stock in particular countries reflected trade flows. There was no automatic provision for money or liquidity to grow in line with the normal production levels in the economy. John Taylor (1998) has shown that this regime was responsible for large fluctuations in real output, much less stability in real output than has been achieved in the post gold standard era. In the gold standard period of 1890-1905, for example, the US economy suffered five major recessions.

Remarks by Governor E. M. Gramlich on 24^th Annual conference of the eastern economic association. New York, 2/27/98 (with adaptations).

The offer of "Free" merchandise or service is a promotional device frequently used to attract customers. Providing such merchandise or service with the purchase of some other article or service has often been found to be a useful and valuable marketing tool. Because the purchasing public continually searches for the best buy, and regards the offer of "Free" merchandise or service to be a special bargain, alI such offers must be made with extreme care so as to avoid any possibility that consumers will be misled or deceived. Representative of the language frequently used in such offers are "Free", "Buy 1-Get 1 Free", "2-for-1 Sale". "50% off with purchase of Two", "1 Sale". etc (related representations that raise many of the same questions include "XX Cents-Off" "Half-Price Sale", "1/2 Off", etc). When the purchaser is told that an article is "Free" to him if another article is purchased, the word "Free" indicates that be is paying nothing for that article and no more than the regular price for the other. Thus, a purchaser has the right to believe that the merchant wiII not directly and immediately recover, in whole or in part, the cost of the free merchandise or service by marking up the price of the article which must be purchased, by the substitution of inferior merchandise or service, or otherwise.

http://www.ftc.gov/bcp/guides/free.htm (wich adaptations)