Magna Concursos

Foram encontradas 60 questões.

3930683 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the extract bellow from text 2.

The aim is to make their products stand out in a busy marketplace.

What do the words aim and stand out mean in this extract?
 

Provas

Questão presente nas seguintes provas
3930682 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
The phrase capitalize on (last paragraph/text 2) in the sentence This will become standard as more companies capitalize on the technology, is closest in meaning to:
 

Provas

Questão presente nas seguintes provas
3930681 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to text 2 what was the problem with old-fashioned research?
 

Provas

Questão presente nas seguintes provas
3930680 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
In the sentence They literally use this device to read the minds of their volunteers (fourth paragraph of text 2), the pronoun they refers to the:
 

Provas

Questão presente nas seguintes provas
3930679 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
According to text 2, we can infer that the author of the passage thinks that neuromarketing:
 

Provas

Questão presente nas seguintes provas
3930678 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 2

Corporations can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order to tap into what’s going on in consumers’ brains, it all begins in laboratories and office buildings. Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer.
They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do. 
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
Read the statements below and decide if they are true ( T ) or false ( F ) according to text 2.

( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.

Choose the alternative which presents the correct sequence, from top to bottom.
 

Provas

Questão presente nas seguintes provas
3930677 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.
Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.
source: https://en.wikipedia.org
The word “plant” in the following sentence:” The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.”, is closest in meaning to:
 

Provas

Questão presente nas seguintes provas
3930676 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.
Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.
source: https://en.wikipedia.org
According to text 1, about Chapecó, which of the following statements can be inferred from the text?

1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.

Choose the alternative which contains the correct sentences.
 

Provas

Questão presente nas seguintes provas
3930675 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.
Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.
source: https://en.wikipedia.org
Which alternative presents the correct words that are missing in the second paragraph of text 1.
 

Provas

Questão presente nas seguintes provas
3930674 Ano: 2025
Disciplina: Inglês (Língua Inglesa)
Banca: FEPESE
Orgão: Pref. Chapecó-SC
Provas:
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major industrial, financial and educational center, it is a major producer of industrialized food products. Considered a medium city, with a population estimated at 224,013 inhabitants, it is among the four most important cities in the state. It belongs to the Meso-region of Western Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital, Florianópolis, it is Headquarters of the Metropolitan Region.......................Chapecó, and exerts significant influence not....................... in the Catarinense West but.......................in the Northwest Rio Grande do Sul and Southwest of Paraná, from an economic, cultural, or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath of LaMia Flight 2933 which killed 71, including most of the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and “Brazil’s business tourism capital”, the planned town constructed in the form of a chess grid also has universities attracting students from all over Brazil. The main educational institutions are UFFS, UCEFF, UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest meat processing and exporting industrial enterprises such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known as a Brazilian agro-industrial capital, specialized in pork, poultry and technology involved. The city is headquarters of Aurora Central Cooperative Archived 2016-11-23 at the Wayback Machine and has a plant of BRF S.A. since 1973.
Other major economic sectors are metal mechanics specialized in equipment for slaughterhouses and transportation, plastics and packaging, furniture, beverages, software development and biotechnology. Civil construction and trade are also important source of income.
source: https://en.wikipedia.org
According to text 1, decide if the following sentences are true ( T ) or false ( F ).


( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.

Choose the alternative which presents the correct sequence, from top to bottom.
 

Provas

Questão presente nas seguintes provas