Foram encontradas 60 questões.
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
The aim is to make their products stand out in a busy marketplace.
What do the words aim and stand out mean in this extract?
Provas
Questão presente nas seguintes provas
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
Provas
Questão presente nas seguintes provas
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
Provas
Questão presente nas seguintes provas
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
Provas
Questão presente nas seguintes provas
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
Provas
Questão presente nas seguintes provas
Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.
Choose the alternative which presents the correct sequence, from top to bottom.
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.
Choose the alternative which contains the correct sentences.
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.
Choose the alternative which presents the correct sequence, from top to bottom.
Provas
Questão presente nas seguintes provas
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