Magna Concursos

Foram encontradas 271 questões.

703704 Ano: 2015
Disciplina: Inglês (Língua Inglesa)
Banca: UECE
Orgão: UECE
Provas:

Five years ago, the book world was seized by collective panic over the uncertain future of print.

As readers migrated to new digital devices, e-book sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

“E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

“People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from self-published authors. Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

“Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

As to the waning of the digital tide, Carolyn Reidy, from Simon & Schuster, thinks that

 

Provas

Questão presente nas seguintes provas
703703 Ano: 2015
Disciplina: Inglês (Língua Inglesa)
Banca: UECE
Orgão: UECE
Provas:

Five years ago, the book world was seized by collective panic over the uncertain future of print.

As readers migrated to new digital devices, e-book sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

“E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

“People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from self-published authors. Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

“Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

Despite the huge drop in e-readers sales last year, people in the industry believe

 

Provas

Questão presente nas seguintes provas
703702 Ano: 2015
Disciplina: Francês (Língua Francesa)
Banca: UECE
Orgão: UECE
Provas:

ELODIE GARAMOND – QUELLE BEAUTÉ

Elodie Garamond est un petit bout de femme à la silhouette légère, à l’allure dynamique et sportive, une des icônes de la nouvelle génération du troisième millénaire. Ancienne femme d’affaire au rythme éffréné, elle a troqué son poste prisé dans la communication, et le stress ambient, pour développer, à Paris, un centre de mieux-être spirituel et sportif. Succès immédiat, son centre est devenu en une année une adresse incontournable où chacun peut trouver son havre de paix. Pour Elodie, le yoga, par exemple, que l’on peut y pratiquer, est un excellent exercice de postures et de respiration qui cherche à réconcilier le corps et l’esprit.

Pendant ses vacances elle est toujours dans un hôtel magnifique à la montagne d’où elle part tous les matins à cinq heures trente pour faire sa salutation au soleil et voir le jour se lever. “Pour moi les vacances sont synonymes de bienveillance avec soi-même. C’est quand je peux écouter le chant des cigales et m’enivrer dans les odeurs de romarin, de lavande et de laurier-rose. Ces changements d’air sont propices à l’abandon, à la sieste et aux rêves. Tout cela refait mon corps et mon esprit pour une nouvelle année de travail. Je crois que l’essentiel dans la vie, c’est de ne pas se perdre et je profite des beaux jours tous les jours pour retrouver un sens à tout ce que je fais”.

Adapté de Point de Vue, nº 3498, p.66, du 05 au 11 août 2015.

Selon elle pour nourrir le corps et l’esprit afin de faire face à une nouvelle année de travail, il faut

 

Provas

Questão presente nas seguintes provas
703701 Ano: 2015
Disciplina: Espanhol (Língua Espanhola)
Banca: UECE
Orgão: UECE
Provas:

LOS ÁRBOLES DEL PLANETA TIERRA

Es el tipo de pregunta que deja sin guardia a cualquier padre y que ni las mejores mentes han podido responder de forma satisfactoria: ¿Cuántos árboles hay en el mundo?

Un nuevo estudio acaba de aportar el cálculo más preciso hasta el momento y los resultados son sorprendentes, para lo bueno y para lo malo. Hasta ahora se pensaba que hay 400.000 millones de árboles en todo el planeta, o 61 por persona. El recuento se basaba en imágenes de satélite y estimaciones del área forestal, pero no en observaciones sobre el terreno. Después, en 2013, estudios basados en recuentos directos confirmaron que solo en el Amazonas hay casi 400.000 millones de árboles, por lo que la pregunta seguía en el aire. Y se trata de un dato crucial para entender cómo funciona el planeta a nivel global, en especial el ciclo del carbono y el cambio climático, pero también la distribución de especies animales y vegetales o los efectos de la actividad humana en todos ellos.

El nuevo recuento, que publica hoy la revista Nature, muestra que en realidad hay tres billones de árboles en todo el planeta, unas ocho veces más que lo calculado anteriormente. De media hay 422 árboles por cada humano. La cuenta por países destapa una enorme desigualdad, con ricos como Bolivia, con más de 5.000 árboles por persona, y pobres como Israel, donde apenas tocan a dos. Gran parte del contraste se debe a factores naturales como el clima, la topografía o las características del suelo, pero también al efecto inconfundible de la civilización. Cuanto más aumenta la población humana, más disminuye la cuenta de árboles. En parte se explica porque la vegetación prospera más donde hay más humedad, los lugares que también preferimos los humanos para establecer tierras de cultivo.

El trabajo calcula que, cada año, las actividades humanas acaban con 15.000 millones de árboles. La pérdida neta, compensando con la aparición de nuevos árboles y la reforestación, es de 10.000 millones de ejemplares. Desde el comienzo de la civilización, el número de árboles del planeta se ha reducido en un 46%, casi la mitad de lo que hubo, indica el estudio, publicado hoy en Nature.

Nuño Domíngues Periódico EL PAIS – 09/2015 (Texto adaptado.)

El término “hasta” tiene función de

 

Provas

Questão presente nas seguintes provas
703700 Ano: 2015
Disciplina: Espanhol (Língua Espanhola)
Banca: UECE
Orgão: UECE
Provas:

LOS ÁRBOLES DEL PLANETA TIERRA

Es el tipo de pregunta que deja sin guardia a cualquier padre y que ni las mejores mentes han podido responder de forma satisfactoria: ¿Cuántos árboles hay en el mundo?

Un nuevo estudio acaba de aportar el cálculo más preciso hasta el momento y los resultados son sorprendentes, para lo bueno y para lo malo. Hasta ahora se pensaba que hay 400.000 millones de árboles en todo el planeta, o 61 por persona. El recuento se basaba en imágenes de satélite y estimaciones del área forestal, pero no en observaciones sobre el terreno. Después, en 2013, estudios basados en recuentos directos confirmaron que solo en el Amazonas hay casi 400.000 millones de árboles, por lo que la pregunta seguía en el aire. Y se trata de un dato crucial para entender cómo funciona el planeta a nivel global, en especial el ciclo del carbono y el cambio climático, pero también la distribución de especies animales y vegetales o los efectos de la actividad humana en todos ellos.

El nuevo recuento, que publica hoy la revista Nature, muestra que en realidad hay tres billones de árboles en todo el planeta, unas ocho veces más que lo calculado anteriormente. De media hay 422 árboles por cada humano. La cuenta por países destapa una enorme desigualdad, con ricos como Bolivia, con más de 5.000 árboles por persona, y pobres como Israel, donde apenas tocan a dos. Gran parte del contraste se debe a factores naturales como el clima, la topografía o las características del suelo, pero también al efecto inconfundible de la civilización. Cuanto más aumenta la población humana, más disminuye la cuenta de árboles. En parte se explica porque la vegetación prospera más donde hay más humedad, los lugares que también preferimos los humanos para establecer tierras de cultivo.

El trabajo calcula que, cada año, las actividades humanas acaban con 15.000 millones de árboles. La pérdida neta, compensando con la aparición de nuevos árboles y la reforestación, es de 10.000 millones de ejemplares. Desde el comienzo de la civilización, el número de árboles del planeta se ha reducido en un 46%, casi la mitad de lo que hubo, indica el estudio, publicado hoy en Nature.

Nuño Domíngues Periódico EL PAIS – 09/2015 (Texto adaptado.)

El recuento de los árboles cuyos números están en la revista Nature

 

Provas

Questão presente nas seguintes provas
703698 Ano: 2015
Disciplina: Francês (Língua Francesa)
Banca: UECE
Orgão: UECE
Provas:

ELODIE GARAMOND – QUELLE BEAUTÉ

Elodie Garamond est un petit bout de femme à la silhouette légère, à l’allure dynamique et sportive, une des icônes de la nouvelle génération du troisième millénaire. Ancienne femme d’affaire au rythme éffréné, elle a troqué son poste prisé dans la communication, et le stress ambient, pour développer, à Paris, un centre de mieux-être spirituel et sportif. Succès immédiat, son centre est devenu en une année une adresse incontournable où chacun peut trouver son havre de paix. Pour Elodie, le yoga, par exemple, que l’on peut y pratiquer, est un excellent exercice de postures et de respiration qui cherche à réconcilier le corps et l’esprit.

Pendant ses vacances elle est toujours dans un hôtel magnifique à la montagne d’où elle part tous les matins à cinq heures trente pour faire sa salutation au soleil et voir le jour se lever. “Pour moi les vacances sont synonymes de bienveillance avec soi-même. C’est quand je peux écouter le chant des cigales et m’enivrer dans les odeurs de romarin, de lavande et de laurier-rose. Ces changements d’air sont propices à l’abandon, à la sieste et aux rêves. Tout cela refait mon corps et mon esprit pour une nouvelle année de travail. Je crois que l’essentiel dans la vie, c’est de ne pas se perdre et je profite des beaux jours tous les jours pour retrouver un sens à tout ce que je fais”.

Adapté de Point de Vue, nº 3498, p.66, du 05 au 11 août 2015.

Elodie Garamond a changé ses activités professionnelles qui lui demandaient un rythme de vie excessivement accéléré pour créer un/une

 

Provas

Questão presente nas seguintes provas
703692 Ano: 2015
Disciplina: Inglês (Língua Inglesa)
Banca: UECE
Orgão: UECE
Provas:

Five years ago, the book world was seized by collective panic over the uncertain future of print.

As readers migrated to new digital devices, e-book sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

“E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

“People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from self-published authors. Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

“Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

According to the chief executive of Penguin Random House,

 

Provas

Questão presente nas seguintes provas
703686 Ano: 2015
Disciplina: Francês (Língua Francesa)
Banca: UECE
Orgão: UECE
Provas:

ELODIE GARAMOND – QUELLE BEAUTÉ

Elodie Garamond est un petit bout de femme à la silhouette légère, à l’allure dynamique et sportive, une des icônes de la nouvelle génération du troisième millénaire. Ancienne femme d’affaire au rythme éffréné, elle a troqué son poste prisé dans la communication, et le stress ambient, pour développer, à Paris, un centre de mieux-être spirituel et sportif. Succès immédiat, son centre est devenu en une année une adresse incontournable où chacun peut trouver son havre de paix. Pour Elodie, le yoga, par exemple, que l’on peut y pratiquer, est un excellent exercice de postures et de respiration qui cherche à réconcilier le corps et l’esprit.

Pendant ses vacances elle est toujours dans un hôtel magnifique à la montagne d’où elle part tous les matins à cinq heures trente pour faire sa salutation au soleil et voir le jour se lever. “Pour moi les vacances sont synonymes de bienveillance avec soi-même. C’est quand je peux écouter le chant des cigales et m’enivrer dans les odeurs de romarin, de lavande et de laurier-rose. Ces changements d’air sont propices à l’abandon, à la sieste et aux rêves. Tout cela refait mon corps et mon esprit pour une nouvelle année de travail. Je crois que l’essentiel dans la vie, c’est de ne pas se perdre et je profite des beaux jours tous les jours pour retrouver un sens à tout ce que je fais”.

Adapté de Point de Vue, nº 3498, p.66, du 05 au 11 août 2015.

Dans le texte, Elodie Garamond est caractérisée de façon à montrer un contraste entre être et avoir se représentant par

 

Provas

Questão presente nas seguintes provas
703685 Ano: 2015
Disciplina: Espanhol (Língua Espanhola)
Banca: UECE
Orgão: UECE
Provas:

LOS ÁRBOLES DEL PLANETA TIERRA

Es el tipo de pregunta que deja sin guardia a cualquier padre y que ni las mejores mentes han podido responder de forma satisfactoria: ¿Cuántos árboles hay en el mundo?

Un nuevo estudio acaba de aportar el cálculo más preciso hasta el momento y los resultados son sorprendentes, para lo bueno y para lo malo. Hasta ahora se pensaba que hay 400.000 millones de árboles en todo el planeta, o 61 por persona. El recuento se basaba en imágenes de satélite y estimaciones del área forestal, pero no en observaciones sobre el terreno. Después, en 2013, estudios basados en recuentos directos confirmaron que solo en el Amazonas hay casi 400.000 millones de árboles, por lo que la pregunta seguía en el aire. Y se trata de un dato crucial para entender cómo funciona el planeta a nivel global, en especial el ciclo del carbono y el cambio climático, pero también la distribución de especies animales y vegetales o los efectos de la actividad humana en todos ellos.

El nuevo recuento, que publica hoy la revista Nature, muestra que en realidad hay tres billones de árboles en todo el planeta, unas ocho veces más que lo calculado anteriormente. De media hay 422 árboles por cada humano. La cuenta por países destapa una enorme desigualdad, con ricos como Bolivia, con más de 5.000 árboles por persona, y pobres como Israel, donde apenas tocan a dos. Gran parte del contraste se debe a factores naturales como el clima, la topografía o las características del suelo, pero también al efecto inconfundible de la civilización. Cuanto más aumenta la población humana, más disminuye la cuenta de árboles. En parte se explica porque la vegetación prospera más donde hay más humedad, los lugares que también preferimos los humanos para establecer tierras de cultivo.

El trabajo calcula que, cada año, las actividades humanas acaban con 15.000 millones de árboles. La pérdida neta, compensando con la aparición de nuevos árboles y la reforestación, es de 10.000 millones de ejemplares. Desde el comienzo de la civilización, el número de árboles del planeta se ha reducido en un 46%, casi la mitad de lo que hubo, indica el estudio, publicado hoy en Nature.

Nuño Domíngues Periódico EL PAIS – 09/2015 (Texto adaptado.)

Los datos presentados por el artículo en Nature

 

Provas

Questão presente nas seguintes provas
703684 Ano: 2015
Disciplina: Inglês (Língua Inglesa)
Banca: UECE
Orgão: UECE
Provas:

Five years ago, the book world was seized by collective panic over the uncertain future of print.

As readers migrated to new digital devices, e-book sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

“E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

“People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from self-published authors. Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

“Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

As to young readers, who are the digital natives, it is stated that they

 

Provas

Questão presente nas seguintes provas