It is the process of generalizing a product so that it can handle multiple languages and cultural conventions without the need for redesign. It takes place at the level of program design and document development.

It addresses the business issues associated with taking a product global. It involves product design, as well as marketing, sales, and support in the world market.

It is the process of creating print or web site graphic images so that their text labels can be translated inexpensively.

It is the approach to business strategy that aims to address all of the logistical and organizational challenges an enterprise faces.